Pricing Benchmarks: Where Do You Stand?
Let’s start off with the basic definition – what are pricing benchmarks? It’s the process of comparing your prices to the prices of the competition in a specific market segment….
Pricing Your Product: Part Art & Part Science
Pricing. It’s that enigmatic element of any business that’s sure to keep executives up at night and constantly second-guessing themselves. Fire up a Google search or read any business advice…
How to Price a Product at a Rate That Flies Off the Shelf
People can be extremely picky about prices. Most American consumers are looking for the highest quality item for the lowest price. This can make things challenging for those hoping to…
How to Succeed with Your Skimming Pricing Strategy
Let’s assume you have a product you’re ready to launch. You’ve weighed all the possible pricing strategies that are out there, and you’ve opted to go with a skimming pricing…
Is There a Such Thing as ‘The Right Price’ for Your Products?
What is it that makes the average shopper transition into a customer? The trouble for many store owners lies in trying to determine the best price for their products. Retailers…