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Recent Articles
Value-based Pricing Strategy Explained with Real Examples
Content Summary : What is a Value-based Pricing Strategy? Two Common Myths About Consumer Value-based Pricing Strategy Myth: Brand Value Should Dictate Pricing when using a Value-based Pricing Strategy Myth:…
Know if Your eCommerce Product is Primed for Future Success
Long gone are the days when the fashion executive could set her product lines seasons in advance of a debut with shoppers. The trend towards individual expression fueled by social…
Intelligence Node Wins the 2022 Aegis Graham Bell Award for Innovation in Data Science
Intelligence Node was announced as the winner of the 2022 Aegis Graham Bell Awards for the Innovation in Data Sciences category. These awards are hosted annually by Aegis School of…
The Promising Future of Retail Pharmacies is Data-Driven
The Role of COVID-19 in the Pharmacy Sector Covid-19 disrupted the world economy and the way people did business. Along with healthcare, retail pharmacies too were put to test during…
8 Ways Retailers Can Leverage Customer Reviews Using Machine Learning
A Guide to Analyzing Customer Reviews & Shopper Sentiment for eCommerce Growth Content Summary : Reviews and Their Repercussions What is Digital Shelf Analytics Anyway? The Role of Customer Reviews…
All You Need to Know About the Amazon Pricing Strategy in 2024
Content Summary : The Rise and Rise of Amazon Amazon Pricing Model How Sellers Price Items on Amazon Establishing Prices for Your Products on Amazon What is Intelligence Node’s Take…
Combating Counterfeit Activities Online And Protecting Your Brand
Threats, Challenges, and Best Practices for Combating Counterfeit Products This blog post was first published on Forbes in April 2021 in the form of two different articles – Part I…
Preparing for 2022: Retail Trends & Shopper Expectations to Watch Out For
2021 was a whirlwind of a year not just for the global population, but for businesses too. Retail businesses strove to bounce back after an unprecedented 2020 taken hostage by…